On previous research, it was mentioned that social presence relates to brand engagement. This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in (Instagram). Ruangguru is top of mind in digital based learning company, especially during this pandemic. One important policy made during Covid-19 is related to students who are required to study at home. Covid-19 Pandemic gives many social changes in society specially in communications study.
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